Simca (Société Industrielle de Mécanique et Carrosserie Automobile) was originally a Franco-Italian automotive firm, created by Fiat to produce licensed vehicles in France. The vehicles were first sold under the Simca-Fiat brand from 1935 to 1938 and later under the single Simca brand. The brand was legally created on November 2, 1934. Its production began on July 1, 1935.